AMATEA
Amatea is a tea and accessories producer and distributor with more than 85 different varieties. We collaborated with them in 2019 and 2020 generating all its AV production and social media strategy.
Client:
AMATEA
Industry:
Food
Share:
Challenges
- We produced high-quality pictures in a recurring period of time and in coordination with each the launched seasons of new varieties of tea.
- Reach the target audience with communication and digital guidelines.
Solutions
- Creation of creative production lists with the brand identity.
- Pop material for the store according to season.
- Bimonthly planning of tea photoshoots of new season.
- Content strategy.
- Audience segmentation strategy on Facebook and Instagram Ads.
Impact
- Brand image reinforcement through impact photos.
- Brand positioning.
- Digital community growth.
- Sales growth.
